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Social media allows people to connect online by sharing stories, photos, and information. These platforms also can prove helpful when trying to start or develop a business. Social media marketing is the modern and easy way to advertise. Luckily, there are many platforms from which to choose if you want to broadly promote your business. So why not take advantage of as many as you can handle? Different people use different social media platforms for different reasons. The more you can connect with people, the greater your chances of generating more interest in your business. Not only will social media connect you with potential customers and help you form a sense of community, but it also can legitimize your business in a more modern sense. Use this guide to discover how social media can help your business thrive. Why Social Media is Important for Small Businesses Social media represents — above all things — an opportunity. It’s a way to quickly and clearly communicate news about your bu...

A journey of a thousand miles begins with a single step, but that step is far from easy. Every day, thousands of entrepreneurs around the world take the leap—but millions of would-be entrepreneurs don’t . What’s keeping them from starting their entrepreneurial journey? They don’t know where to begin, they don’t know how to start a startup, and they ultimately get stuck in endless Google rabbit holes reading the advice of “gurus” who’ve never actually done it before. We often forget that the most successful entrepreneurs in the world all started the same way. They didn’t know what the first step was or what they had to do, but they managed to take it and become the amazing success stories they are today. At Foundr, we talk to successful entrepreneurs every day, and they continue to share the latest and greatest (proven) advice on starting a business. Below, we’ve compiled tips, workarounds, and know-how from 13+ founders (who’ve actually done it) on how to start a successful business. R...

  The Roman philosopher Seneca said, “Luck is what happens when preparation meets opportunity.” It’s another way of saying we make our own luck. What surprises me is how many people prepare and prepare and prepare….and wait and wait…for the “right” opportunity. They wouldn’t recognize a good opportunity if it slapped them in the face. And then there are those people who see opportunity everywhere, in everyday situations and in every chance encounter. They are equally remiss. Truly good opportunities are not hanging in the breeze, free for the taking. So what is a good opportunity? How do you recognize one and how can you test it for authenticity and upside potential against what may only be a fanciful whim? A good opportunity shares at least three of these attributes: It is Limited to You or a Select Few – for a Limited Time A good opportunity is not available to everyone, everywhere, anytime. Just about everyone has the opportunity to go to college, start a business, pitch an in...